I had very high hopes for this color after seeing The Polish Addict's swatch. Zara is from the Zoya Flourish Collection. It is an ethereal lilac chock full of gold shimmer ... stunning, really. Angels would wear this color.
My mummy thinks Zara is a very Easter-y color. I hadn't thought of that, but it's true. It's the more sophisticated version of pastel purple that shows up everywhere during Easter season.
Zara gave me the same lovely application as the other Zoya's I've tried (but a bit sheer, 3 coats were needed). I'm thinking that a smooth, mess-and-streak-free application must be Zoya's trademark. If so, I'm sold on Zoya! :)